# Insights — What we have learned the expensive way

> Notes on tokenomics, crisis communications and shipping AI agents.

*IPSM — the trading name of Mobius Planet LLC (Nevada, USA).*
*Canonical HTML: https://ipsm.ai/insights/*

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Short, specific, and written by whoever did the work. No newsletter, no gated
PDFs.

## The reporter you need in March should already know you in January.

*PR · 5 min read · written for founders who hate doing this*

Coverage is a relationship business with a deadline attached. What to do in the quiet months so the loud ones work.

Read it: https://ipsm.ai/insights/the-reporter-you-need-in-march/

## Your unlock schedule is a promise. Write it like one.

*Tokenomics · 6 min read · written by the team that models it*

Most cliff designs are copied from projects that failed quietly. A short field guide to the four questions we ask before touching supply.

Read it: https://ipsm.ai/insights/unlock-schedule-is-a-promise/

## The first hour of an incident decides the next six months

*Crisis · 5 min read · written from incident rooms*

What to say when you do not know yet — and the three statements that make everything worse.

Read it: https://ipsm.ai/insights/first-hour-of-an-incident/

## Agents fail in production for boring reasons

*AI · 4 min read · written from delivery*

Nine pilots out of ten die on access, evaluation or ownership. None of those are model problems.

Read it: https://ipsm.ai/insights/agents-fail-for-boring-reasons/

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