# Make the thing right — Pillar 01 · Build

> Before code: what it is, who holds what, and how the numbers behave in five years.

*IPSM — the trading name of Mobius Planet LLC (Nevada, USA).*
*Canonical HTML: https://ipsm.ai/build/*

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Most failed launches were decided months earlier, in a document nobody stress-tested. We do that part properly: what the product is, who holds what, and how the numbers behave when the incentives are real.

## What this covers

### Product & protocol design

What it does, who it is for, and what it deliberately will not do.

### System architecture

Chains, contracts, custody, data and the boring parts that decide uptime.

### Token & incentive design

Supply, unlocks, treasury and governance — modelled, then argued with.

## How it runs

1. Read everything you have
2. Name the three real risks
3. Write the model and break it
4. Hand you a plan with dates


## The other two pillars

- [Position — Make it understood](https://ipsm.ai/position/)
- [Operate — Keep it running](https://ipsm.ai/operate/)

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## Contact

Start with one paragraph: what you're building, what's in the way, and when it
has to be done. Email **hello@ipsm.ai** — one reply, from someone who will be on
the work. No form, no funnel; answered within a day.

## Elsewhere on this site

- [Build](https://ipsm.ai/build/)
- [Position](https://ipsm.ai/position/)
- [Operate](https://ipsm.ai/operate/)
- [Insights](https://ipsm.ai/insights/)
- [Home](https://ipsm.ai/)

*IPSM · a dba of Mobius Planet LLC · Nevada, USA*